Egyptians/slabs: I used to hate them, now I see them as an honest figure and as a geometric extension to the shape.
Honest: slabs don't lie and pretend to be anything else than what the other parts of the letter are (stems) = uniformity of the tracing.
Slabs are clean-cut in squares, which might hurt the eyes, some might say, but are an echo to our square world.
The whole question is: when a (letter) tracing is started, how does one finish the line ? Shall it imitate the pencil, the plume, the highlighter, the brush,... ? Why would serifs have a different shape than the stems just because they end the shape ? Slabs say no.
Geometric extension: slabs prolong, extend, continue the stems as if to encircle the letter in a box. One of the supposed reasons for serifs is that they give a sense of alignement of the upper line (x-case height) and base line and helps the reading. Slabs, in that regards, are the best reading support as their alignment service is the darkest (the blackest, since they consume more ink).
Slabs are so primitive, they look like what a baby would do to finish the shape, but also invite the imagination to finish it, as if the tracing had been interrupted.
Maybe they point to better shapes, more complicated, as perhaps letters should be.
Maybe they indicate that in our modern worlds, with our fancy eyes accustomed to zillion shapes a second, the mind is ready to accept (what would seem as) decorations within the shape, but ultimately a perfecting of the shape.
The beauty of Rockwell is in the geometric aspect, how could it not be? Could an egyptian not be geometric ?
Interlude: I just saw a Gill Sans sign - with its cut serif - the exact opposite of slabs: cut serifs say no, we need to simplify the shape.
Where would letters go if squared away, if looking like cubes (again how a baby sees letters) ?
some classic fonts ending with [on] sound
I was thanking Barry Schwartz for his Google web font's revival of Goudy, his reply made me discover the beautiful Janson [wikipedia] and I decided, just for fun, to compare it (Monotype Janson Regular) with Jenson/Garamond/Caslon (Adobe collection):
sorted in chronological order:
Nicholas Jenson (1420-1480) - France/Italy
Claude Garamond (1480–1561) - France
Nicholas Kis (1650-1702) & Anton Janson (1620-1687) - Dutch
William Caslon (1692 —1776) - English
It's just fascinating to observe the development of shapes, Jenson feeling script-ic and resembling its predecessors like uncial [wikipedia] or the Carolingian minuscule [wikipedia], and on the other end Caslon feeling Futura-esque (the geometric counters (inside space) of m or b).
So many differences, yet so close to each other.
Also, fascinating the see the versions of a font between foundries. Here's the Garamond by Monotype:
so different ! Looks like a Light and zigzaggy transformation of Adobe's..
Excess and misuse of digital types for display
50 years ago, if you had a shop and needed a sign, you would not think of using typefaces found in books to use for the sign.
Nowadays, digitalization gave Marketers and sign-makers an excuse for lazyness, with the pretense of looking modern and "human", down-to-earth, simple and familiar. Too many digital Sans fonts (Sanss) never intended for Display use, are simplistically oversized and printed as such.
As for examples of good signage, google didn't help much, even after spending 20mn on various search queries.. the point being, there is nothing wrong with using small digial Sanss for display if there is some kind of design thought about it, or if it's at least funny or interesting.
Nowadays, digitalization gave Marketers and sign-makers an excuse for lazyness, with the pretense of looking modern and "human", down-to-earth, simple and familiar. Too many digital Sans fonts (Sanss) never intended for Display use, are simplistically oversized and printed as such.
![]() |
| Ugly, Overabundant, Senseless, Excessive, Misplaced,... |
As for examples of good signage, google didn't help much, even after spending 20mn on various search queries.. the point being, there is nothing wrong with using small digial Sanss for display if there is some kind of design thought about it, or if it's at least funny or interesting.
![]() |
| Better |
Fake Interview
Why is Typography so special ? Because letters are the visual
atoms of language, and language defines us. We are language machines,
and anything else, the physical world included, is an unnessential
accessory, a way-through, the organ/obstacle of our nature, which lies
in language.
Why is the visual part of language more important than the audible part, phonems..etc ? I don't think it is. There is simply no art, studies, or ways to think about the audible side of letters. Phonetics and phonology touches into neurology, not yet into psychology or psychoanalysis. I just don't see how one can be excited about various "a" and "o" sounds, just yet.
Don't we use other senses to express ourselves? Body language isn't a well-formed language, analytically speaking. I love perfumes but they have the same problem.
Are letters that important? Isn't the content of a text so much more vital than the way the letters are drawn? I believe most people can understand the obvious principle of typography: that letter-shapes carry different mental "packages" or cultural assimilation: Stencil fonts feel strong and manly, Courier feels mechanical, Script faces feel human...etc. But it takes a lot of imagination and sensitivity to feel how the emotions of shapes can be much more than a mental accessory.
Isn't typography just about the legibility/readbility issue? Typography is the mother of Text and its pedestal and its autel and its backlight. It is the hidden and invisible power that makes content shine.
What is the Graal, the aim, the god, the dream of typography? I see a mirage, an idea, of words on the page. I believe there can be letter-shapes that transcend their content because their shapes capture the full attention of the eye, of the brain. And the meaning of words would flow in the mind, invisibly, as in a mutual endeavour of the outside/inside. I believe and dream in the resolution of the brain/mind issue. There is a light coming out of a shape that fits its content, and we are still in the infancy of creating such shapes.
Ok... let's take a step back. Design has an influence on how we think, so isn't typography a cousin of architecture, or industrial design? Yes, but objects and walls are only doors to memories, images and sensations. Letter-shapes, and only them, are also doors to the logical mind.
So typography is the supreme Art of design? Yes.
What do you think other designers would say about that? They would not like it, but I cannot convince them. Like I said, it takes a peculiar mind to see why typography rules.
Why is the visual part of language more important than the audible part, phonems..etc ? I don't think it is. There is simply no art, studies, or ways to think about the audible side of letters. Phonetics and phonology touches into neurology, not yet into psychology or psychoanalysis. I just don't see how one can be excited about various "a" and "o" sounds, just yet.
Don't we use other senses to express ourselves? Body language isn't a well-formed language, analytically speaking. I love perfumes but they have the same problem.
Are letters that important? Isn't the content of a text so much more vital than the way the letters are drawn? I believe most people can understand the obvious principle of typography: that letter-shapes carry different mental "packages" or cultural assimilation: Stencil fonts feel strong and manly, Courier feels mechanical, Script faces feel human...etc. But it takes a lot of imagination and sensitivity to feel how the emotions of shapes can be much more than a mental accessory.
Isn't typography just about the legibility/readbility issue? Typography is the mother of Text and its pedestal and its autel and its backlight. It is the hidden and invisible power that makes content shine.
What is the Graal, the aim, the god, the dream of typography? I see a mirage, an idea, of words on the page. I believe there can be letter-shapes that transcend their content because their shapes capture the full attention of the eye, of the brain. And the meaning of words would flow in the mind, invisibly, as in a mutual endeavour of the outside/inside. I believe and dream in the resolution of the brain/mind issue. There is a light coming out of a shape that fits its content, and we are still in the infancy of creating such shapes.
Ok... let's take a step back. Design has an influence on how we think, so isn't typography a cousin of architecture, or industrial design? Yes, but objects and walls are only doors to memories, images and sensations. Letter-shapes, and only them, are also doors to the logical mind.
So typography is the supreme Art of design? Yes.
What do you think other designers would say about that? They would not like it, but I cannot convince them. Like I said, it takes a peculiar mind to see why typography rules.
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